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Marketing Fundamentals Certified

The SMstudy® Certified Marketing Strategy Fundamentals certification is tailored to anyone interested in knowing more about Marketing Strategy; learning about key concepts in Marketing Strategy as defined in the SMstudy® Guide and gaining a basic understanding of the Sales and Marketing framework that helps to effectively manage sales and marketing efforts in any organization. This course is offered for free on CertifiedStack. The SMstudy® Certified Marketing Strategy Fundamentals exam will validate your basic understanding of the Aspects of Sales and Marketing. On passing the exam, you will be accredited as a SMstudy® Certified Marketing Strategy Fundamentals.

Course Objective

  • Participants will be familiar with the key concepts in marketing strategy.
  • Participants will get a basic understanding of how Marketing Strategy framework helps to effectively manage Sales and Marketing efforts in any organization.

Who should do this course

Anyone interested in knowing more about Sales and Marketing can take up this course and exam for free.

Related Courses

Marketing Strategy Fundamentals Chapter 1

1
General
2
Marketing Strategy Overview – Part 1
3
Marketing Strategy Overview – Part 2
4
Introduction
5
How to use the SMstudy® Guide?
6
Why Use the SMstudy® Guide?
7
SMBOK GUIDE
8
Evolution of Sales and Marketing – Part 1
9
Evolution of Sales and Marketing – Part 2
10
Evolution of Sales and Marketing – Part 3
11
Conventional Mass Media Marketing
12
Fragmented New-Age Marketing -Part 1
13
Fragmented New-Age Marketing -Part 2
14
Innovative Internet-Enabled Business Models
15
Sales and Marketing as a Continuum
16
Corporate Strategy and its Relationship to Sales and Marketing
17
Aspects of Sales and Marketing – Part 1
18
Aspects of Sales and Marketing – Part 2
19
Aspects of Sales and Marketing – Part 3
20
Levels of Sales and Marketing Strategy – Part 1
21
Levels of Sales and Marketing Strategy – Part 2
22
Marketing Strategy Overview
23
Market Opportunity Analysis
24
Define Competition, Targeting and Positioning
25
Determine Pricing and Distribution Strategies
26
Determine Aspects of Marketing Strategy
27
Impact of Marketing Strategy
28
Chapter Test
7 questions

Marketing Strategy Fundamentals Chapter 2

1
Analyze Market Opportunity
2
Determine Strengths and Weaknesses
3
Senior Management Direction and Insights
4
Example of Organizational Capabilities
5
Assumptions and Constraints
6
Meetings and Discussions
7
Product Portfolio Analysis
8
BCG Growth-Share Matrix
9
Pros and Cons of BCG matrix
10
Value Chain Analysis
11
Marketing Research
12
Determine Strengths and Weaknesses: Outputs
13
Determine Opportunities and Threats
14
Determine Opportunities and Threats: Inputs
15
Determine Opportunities and Threats: Tools – Meetings and Discussions
16
Porter’s Five Forces
17
Market Analysis and Marketing Research
18
Marketing Research
19
PESTEL Analysis
20
Determine Opportunities and Threats: Outputs
21
Define Market and Identify Market Segments
22
Define Market and Identify Market Segments: Inputs
23
Define Market and Identify Market Segments: Tools – Part 1
24
Define Market and Identify Market Segments: Tools Part 2 – Behavioral Segmentation
25
Define Market and Identify Market Segments: Tools – Part 3
26
Define Market and Identify Market Segments: Outputs
27
Chapter Test
4 questions
You can enroll for an online, course directly from our website by filling up the booking form. Alternatively, you can contact our sales team who can book you for a course.
This is absolutely free course and there is no cost associated.
The credentials for the online course will be emailed to you within 2 hours of your enrollment and payment of the course price. The hard copy materials for the virtual training will be shipped to you 7 days before the class commencement date.
After completing the course you will receive the course completion certificate from easyScholars as well as the PDU certificate. After successfully passing the Marketing Strategy Associate exam you will receive the certificate from the exam body (SMstudy).
SMstduyis not the only certification body for Scaled SCRUM Product Owner. Unlike AXELOS or PMI courses, SCRUM courses have various certification bodies which provide this certification. SCRUMstudy is one of them.
Yes. easyScholars is an Accredited Training Organization (ATO) which is accredited to SMstudy.
Once you complete your preparation the candidate can schedule the exam in the online portal of the course access provided. The certificate will be issued within one hour of completing the exam
You can ask for a refund within 24 hours of enrollment. Kindly refer our refund policy*.
Multiple choice 40 questions One mark awarded for each correct answer No negative marks for incorrect answers 30 questions must be answered correctly to pass 60-minute duration Online unproctored exam
Marketing Fundamentals Certified
Category:
Price:
Free